Organization(s): National Action Alliance for Suicide Prevention, American Foundation for In 2012 the US Surgeon General released a report on reducing tobacco use among youth and young adults. Langley TE, McNeill A, Lewis S, Szatkowski L, and Quinn C. The impact of media campaigns on smoking cessation activity: a structural vector autoregression analysis. Found inside – Page 8For example , to assess the effects of a public awareness campaign on asbestos exposure , data about public knowledge and beliefs were gathered by means of a national survey prior to the distribution of mass media campaign materials ... 'Driver fatigue' public education campaign 2009/2010 Campaign overview Fatigue is a silent killer that creeps up on all motorists no matter their age, the time of day or whether it is on a short or long trip. Sims M, Langley T, Lewis S, Richardson S, Szatkowski L, et al. b�ʨ�W�Dl�Ni��T81�Ekh$���w�M�U�1O;2`�ic����i��&r6. 19. 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http://dx.doi.org/10.1111/j.1360-0443.2012.03958.x, http://ntr.oxfordjournals.org/content/early/2012/08/24/ntr.nts134.abstract, http://www.ncbi.nlm.nih.gov/pubmed/18427051, https://journals.lww.com/jphmp/Fulltext/publishahead/Media_Flight_Schedules_and_Seasonality_in_Relation.99508.aspx, http://www.ncbi.nlm.nih.gov/pubmed/24325617, http://tobaccocontrol.bmj.com/content/tobaccocontrol/27/4/455.full.pdf, http://tobaccocontrol.bmj.com/content/early/2015/12/08/tobaccocontrol-2015-052517.abstract, http://www.ncbi.nlm.nih.gov/pubmed/15085073, Forthcoming updates to Tobacco in Australia: Facts & issues, 1.1 A brief history of tobacco smoking in Australia, 1.2 Overview of major Australian data sets, 1.5 Prevalence of smoking—middle-aged and older adults, 1.7 Trends in the prevalence of smoking by socio-economic status, 1.8 Trends in prevalence of smoking by country of birth, 1.9 Prevalence of tobacco use among Aboriginal peoples and Torres Strait Islanders, 1.10 Prevalence of smoking in other high-risk sub-groups of the population, 1.11 Prevalence of smoking among health professionals, 1.12 Prevalence of use of different types of tobacco product, 1.13 Smoking by Australian states and territories, 2.1 Production and trade data as a basis for estimating tobacco consumption, 2.2 Dutiable tobacco products as an estimate of tobacco consumption, 2.3 Self-reported measures of tobacco consumption, 2.5 Industry sales figures as estimates for consumption, 2.6 Comparisons of quality and results using various estimates of tobacco consumption in Australia, 2.7 Per capita consumption in Australia compared with other countries, 2.8 Tobacco consumption not captured in government or industry figures, 2.9 Best estimate of recent tobacco consumption in Australia, 2.10 Factors driving changes in tobacco consumption, 3.2 Respiratory diseases (excluding lung cancer), 3.8 Child health and maternal smoking before and after birth, 3.9 Increased susceptibility to infection in smokers, 3.15 The impact of smoking on treatment of disease, 3.17 Inflammatory conditions and autoimmune disease, 3.18 Other conditions with possible links to smoking, 3.20 Nicotine and carbon monoxide poisoning, 3.21 Health effects for young people who smoke, 3.22 Poorer quality of life and loss of function, 3.24 Genetic influences on tobacco-caused disease, 3.25 Smoking compared with or in combination with other pollutants, 3.26 Health effects of brands of tobacco which claim or imply delivery of lower levels of tar, nicotine and carbon monoxide, 3.27 Health effects of smoking tobacco in other forms, 3.30 Total burden of death and disease attributable to tobacco by disease category, 3.31 Morbidity and mortality due to tobacco-caused disease and socio-economic disadvantage, 3.32 Health effects of smoking other substances, 3.33 Health effects of chewing tobacco, and of other smokeless tobacco products, 3.34 Public perceptions of tobacco as a drug, and knowledge and beliefs about the health consequences of smoking, 3.35 Health and other benefits of quitting, 4.4 Measuring exposure to secondhand smoke, 4.5 Prevalence of exposure to SHS in the home, 4.7 Estimates of morbidity and mortality attributable to secondhand smoke, 4.8 Cardiovascular disease and secondhand smoke, 4.11 Effects of secondhand smoke on the respiratory system in adults, 4.12 Secondhand smoke and increased risk of infectious disease, 4.13 Secondhand smoke and type 2 diabetes mellitus, 4.17 Health effects of secondhand smoke for infants and children, 4.19 Public attitudes to secondhand smoke, 4.20 Health effects of secondhand smoke on pets, 5.2 Factors influencing uptake by young people overview, 5.5 Temperament, mental health problems and self-concept, 5.8 The smoking behaviour of peers, and peer attitudes and norms, 5.11 Accessibility of tobacco products to young smokers, 5.13 Products and packaging created to appeal to new users, 5.15 Tobacco advertising and promotion targeted at young people, 5.16 Smoking in movies, TV and other popular culture media, 5.17 Factors influencing uptake of smoking later in life, 5.20 Approaches to youth smoking prevention, 5.22 Taxation and pricing of tobacco products, 5.24 The profound effects of the denormalisation of smoking, 5.26 Appropriate responses to the problem of smoking and movies, 5.27 Parent family home targeted interventions, 5.30 Harnessing predictors of uptake to prevent smoking, 6.1 Defining nicotine as a drug of addiction, 6.8 Interactions between tobacco smoke and medications, 6.10 Acute effects of nicotine on the body, 6.11 Tolerance, dependence and withdrawal, 6.14 Smokers’ attitudes to and beliefs about addiction, 7.1 Health and other benefits of quitting. But just like a persuasive speech , you must be able to get your message across the public otherwise, they would never vote for you. 31 These findings were supported by a follow-up analysis from 2001–11. In recent studies researchers have attempted to identify the optimum level and duration of campaign exposure, most commonly expressed as gross ratings points (GRPs) or target audience ratings points (TARPs). In a prospective population study in Massachusetts, greater population exposure to televised media campaigns among adult smokers was associated with a higher likelihood of quitting at a two-year follow-up. 110. Found insideSee Lawrence M. Hanser, and Abby Robyn, Implementing High School JROTC Career Academies (Washington, DC: Rand Corporation, 2000). ... See, for example, Stephen Zunes, “The 1991 Gulf War and Aftermath,” in Peace Movements Worldwide, vol. Available from: https://journals.lww.com/jphmp/Fulltext/publishahead/Media_Flight_Schedules_and_Seasonality_in_Relation.99508.aspx, 106. 59. PIC. Atusingwize E, Lewis S, and Langley T. Economic evaluations of tobacco control mass media campaigns: a systematic review. 99, 110 A study examining the impact of de-funding the Minnesota youth tobacco-use prevention program 101 found that a range of measures of susceptibility to smoking among youth—including openness to smoking, and beliefs, attitudes and intentions to smoke—consistently increased following the de-funding of the campaign. Organization(s): National Action Alliance for Suicide Prevention. Journal of Broadcasting and Electronic Media, 1995; 39:313-27. Several systematic reviews have also synthesised available international population-level evidence. suicide prevention. National Cancer Institute. Journal of Public Health Management and Practice, 2018. "The Real Cost" launched in 2014 with … Found inside – Page 185Certain public education campaigns have had a demonstrable impact on reducing home-based smoking around babies and very young children. For example, Mills, White, Pierce, and Messer (2011) identified that the National Institute of Child ... Found inside – Page 187Local combinations of a well-designed public education campaign, community and school-based programs, ... For example, they could remind people with frequent headaches to avoid using analgesics daily or neardaily to minimize the ... 90 The authors concluded that these ads were prompting smokers who would otherwise not have called the quitline to do so. Free guides, ads, social media, and other materials to support COVID-19 outreach and education. 53. Available from: http://www.ncbi.nlm.nih.gov/pubmed/28574573. suicide, including in public awareness campaigns or media coverage of suicide, care should be taken to However, they will not be successful without an independent strategic, values-driven, public communications campaign to support the struggle for respectful, equitable, democratic education. 2):ii30–9. Impact of the Tips From Former Smokers Campaign on Population-Level Smoking Cessation, 2012-2015. Sydney, Australia. Darkness to Light A media campaign to reduce the incidence of child sexual abuse through public awareness and education. This gives your audience of new supporters a more specific societal issue to focus on rather than feeling overwhelmed by your mission as a whole. Morbidity and Mortality Weekly Report, 2004; 53:301-4. The effectiveness of mass communication to change public behavior. 12A.4 What makes an effective health warning? In this section, you'll find a snapshot of these Federal HIV campaigns and links to help you access more information as well as campaign materials that you can use. 36. Public education is not simply talking to people, placing ads, or having a static Facebook page. Smoking and Tobacco Control Monograph no. Part 1. National Tobacco Campaign Research and Evaluation Committee. Hassard K, Editor Canberra: Commonwealth Department of Health and Aged Care; 2000. p 201-38 Available from: http://www.quitnow.gov.au/internet/quitnow/publishing.nsf/Content/national-tobacco-campaign-lp. Community-wide campaigns promote physical activity by combining a variety of strategies, such as media coverage and promotions, risk factor screening and education, community events, and policy and programmatic initiatives, such as walking trails or social supports. FaceSpace is a great example of using humor, narrative and character as part of a successful social media for public health campaign. In several Afghan provinces, women who attended awareness sessions have turned to producing masks for their communities to help prevent COVID-19 outbreaks. As every day we are bombarded by advertisements and targeted by a variety of marketing strategies, we can appreciate the overwhelming power and impact a clever and to-the-point ad can have on our lives. Caixeta RB, Sinha DN, Khoury RN, Rarick J, Fouad H, et al. All digital communications should link back to the campaign website where resources, materials and information should be housed. Wilson N, Grigg M, Graham L, and Cameron G. The effectiveness of television advertising campaigns on generating calls to a national Quitline by Maori. particular subpopulations, depending on the needs of the community. Found inside – Page 393... between 19891990 and 1997-1998 , demonstrating that the public education campaign was effective at changing physicians ' practices . The examples above are derived from data systems that produce reliable and valid information . Available from: http://www.ajpmonline.org/article/S0749-3797%2808%2900280-8/fulltext. OBJECTIVES--To evaluate a public campaign to encourage earlier referral and treatment of primary cutaneous malignant melanoma and thus reduce mortality related to melanoma. 85 Exposure to messages with high levels of emotion and/or a personal testimonial (typically negative health effects advertisements) significantly increased the likelihood of being quit at two-year follow-up, whereas messages that were low in emotion and did not feature a personal testimonial were not related to the likelihood of quitting. variety of forms, using multiple types of Available from: http://cancercontrol.cancer.gov/tcrb/monographs/19/index.html, 14. Recent work has tended to first categorise anti-smoking messages by purpose in order to identify the most effective message strategy. 75, 76 Economic evaluations of this and a previous US youth-targeted campaign have shown these campaigns to be highly cost-effective, with savings primarily achieved through preventing smoking initiation among teens. Policy Cooperative Agreement). However, they will not be successful without an independent strategic, values-driven, public communications campaign to support the struggle for respectful … 33 Exposure to at least 400 TARPs per month was associated with decreased smoking prevalence. Do different styles of antismoking ads influence the types of smokers who call quitlines? Tob Control, 2011; [Epub ahead of print]. Dunlop S. Talking "truth": predictors and consequences of conversations about a youth antismoking campaign for smokers and nonsmokers. Found inside – Page 72Many government agencies and academic institutions also have adopted Public Education policies. ... A well-known example of a successful Public Education campaign is the designated driver program promoted by Mothers Against Drunk ... Health Education & Behavior, 2009; 36(4):642–59. Available from: http://www.ncbi.nlm.nih.gov/pubmed/27422897, 62. Campaign Goal: Develop a more creative and fun approach to promote teeth brushing and overall dental hygiene. 95 The national campaign delivered stark facts about the tobacco industry and its marketing practices, and built on positive results achieved by the campaign in Florida. Tob Control, 2017; 26:19-28. J Health Commun, 2008; 13(3):250–66. Achievement of intermediate goals. Insights from Australia's National Tobacco Campaign. Found inside – Page 2834An example comes from an effort by prosecutors to notify the public about a new law increasing penalties for ... (Outreach:) Public Service and Public Education Campaigns A public agency can encourage citizens to serve as its eyes ... Available from: http://tobaccocontrol.bmj.com/content/early/2012/11/09/tobaccocontrol-2011-050256.abstract, 23. 1):71-96. Further, a cohort study 32 and a serial cross-sectional analysis of the aggregate effects of tobacco-control campaign exposure 30 concluded that advertising was associated with short-term increases in the likelihood of smokers making a quit attempt. The HHS COVID-19 public education campaign is a national initiative to increase public confidence in and uptake of COVID-19 vaccines while … media, including billboards, newspapers and magazines, radio and television, posters and ads in public %���� Available from: http://www.ncbi.nlm.nih.gov/pubmed/24325617, 107. Duke JC, Nonnemaker JM, Davis KC, Watson KA, and Farrelly MC. Durkin S, Biener L, and Wakefield M. Effects of different types of antismoking ads on reducing disparities in smoking cessation among socioeconomic subgroups. All rights reserved. Durkin S. Designing and delivering mass media campaigns to enhance equity. These studies were all from high-income countries, and the authors have cautioned that the findings are not necessarily generalisable to low and middle- income countries. Abroms LC and Maibach EW. Hill D. Why we should tackle adult smoking first. Available from: http://tobaccocontrol.bmj.com/content/early/2015/12/08/tobaccocontrol-2015-052517.abstract. Phone: 1-800-270-1898 33. 106 Another UK time series analysis of expenditure on public education campaigns found mixed effects: a 10% increase in monthly expenditure was linked to greater quitting success rates, but no clear associations were found for smoking prevalence or quit rates. Archives of Pediatrics & Adolescent Medicine, 2005; 159(7):639–45. Carson-Chahhoud KV, Ameer F, Sayehmiri K, Hnin K, van Agteren JE, et al. At these levels, rates of quit attempts are greater among lower SES groups than higher SES groups. An example of an effective public education campaign The purpose of public education is to bring cultural change in the society. One of the first large-scale examinations of the effectiveness of a national tobacco public education campaign, Australia’s 1997 National Tobacco Campaign, found that exposure to the campaign increased quitting intentions among smokers and prevented relapse among former smokers. 25 Of The Most Clever And Powerful Social Awareness Campaigns. PIC. Am J Prev Med, 2018; 55(3):319-325. Tob Control, 2005; 14(4):284–6. 1 0 obj 37. Use these evidence-based campaigns in your community or as models for how to help health care professionals, practitioners, and the … This was examined in a pre-testing study of anti-smoking television advertisement across ten low- and middle- income countries. Durkin S, Bayly M, Brennan E, Biener L, and Wakefield M. Fear, Sadness and Hope: Which Emotions Maximize Impact of Anti-Tobacco Mass Media Advertisements among Lower and Higher SES Groups? Found inside – Page 1078Perhaps the most startling recent example of a successful public education campaign is the decline in the infant mortality rate from 8 deaths per thousand live births to 7 deaths per 1000 between 1994 and 1996. This improvement has been ... Am J Public Health, 2013; 103(8):e66-73. Smokers’ responses to television advertisements about the serious harms of tobacco use: pre-testing results from 10 low- to middle-income countries. 55 All ten studies noted favourable cost-effectiveness, and were of sufficient quality (though variable methodology) to conclude that anti-smoking public education campaigns offer good value for money at a population level. One example of a public awareness campaign that, to the best of my knowledge, was an outstanding success is the 2007 water saving campaign in Queensland … The cross-sectional study found the association between increased advertising exposure and quit attempts was detectable only after an average of nine weeks of cumulative exposure. Local examples; National examples. Available from: http://tobaccocontrol.bmj.com/cgi/content/full/12/suppl_2/ii30, 85. Wakefield MA, Coomber K, Durkin SJ, Scollo M, Bayly M, et al. The suggested goals were taken from the guiding principles, objectives and action steps Cochrane Database Syst Rev, 2017; 6:CD001006. At RB Oppenheim Associates, we love using WordPress because it is user-friendly and is conducive for campaign websites. White VM, Durkin SJ, Coomber K, and Wakefield MA. In … Archives of Dermatology, 2008; 144(4):538-40. Melbourne: Cancer Council Victoria; 2019. This can be achieved through regular low-intensity activity, or shorter bursts of higher-intensity activity. The video demonstrates how every time an individual tries to rationalize social smoking, Big Tobacco gets paid. Smoking and Tobacco Control Monograph no. Biener and colleagues 86 noted the types of advertisements that young people perceived as most effective were those that evoked a strong negative emotion such as fear or sadness and conveyed a thought-provoking and believable message about the serious long-term consequences of smoking. Tob Control, 2018; 27(4):455-462. Durkin S, Bayly M, Cotter T, Mullin S, and Wakefield M. Potential effectiveness of anti-smoking advertisement types in ten low and middle income countries: do demographics, smoking characteristics and cultural differences matter?
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